In this food blog income report, you will find out how I made $10,478 as a full-time food blogger in January 2024.
In January 2024, I generated over $10,000 in revenue from my food blog - a significant milestone that demonstrates the real earning potential of this business.
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A little bit about me
Growing up, I spent countless hours in my mom's kitchen baking classic Israeli treats. When I turned 19 and faced severe anxiety around the time of mandatory service, baking became my quiet escape.
I saved up around $500, borrowed the rest from my parents, and bought my very first camera. I taught myself food photography, video editing, and SEO from scratch.
When I realized blogging could be a real business, a family friend helped me launch Rich and Delish. Through endless recipe testing and hard work, this blog grew into my full time career.
Education
In July 2024, I took my technical baking skills to the next level by completing an intensive 8-month pastry course in Israel. Spending months surrounded by flour, sugar, and the scent of freshly baked goods was an absolute dream.
The program allowed me to dive deep into professional pastry arts, from mastering the lamination required for flaky, buttery croissants to crafting delicate tarts and elegant mousse cakes.
Studying in Israel also connected me to a rich culinary culture and unique local flavor profiles that continue to inspire the recipes I develop today.
This formal education bridged the gap between home baking and professional pastry science, helping me bring foolproof, bakery-quality recipes straight to your kitchen.
How food bloggers make money
- Blog Ads: The display ads you see on recipes and websites. Ad agencies pay quite well for high-traffic sites.
- Sponsored Posts: Companies pay food bloggers to create content, develop recipes, or feature products on their website or social media channels.
- Affiliate Marketing: Sharing recommended kitchen tools or ingredients. When readers purchase through these links, we earn a small commission at no extra cost to the buyer.
- Digital & Physical Products: Many bloggers create and sell cookbooks, meal plans, or baking courses.
- Food Photography: Capturing professional food imagery to sell to brands, magazines, or other websites.
Personally, the vast majority of my income comes from blog ads and affiliate marketing.
What do food bloggers do?
- Food photography and styling
- Recipe development and testing
- Blog post writing and keyword research
- Photo and video editing
- Social media management and marketing
What i focused on this month
-I published 11 new roundup posts.
-I published 5 new recipes:
-I updated my Nutella cake post
January Traffic & Metrics
Traffic Overview
Page views were lower in January compared to December 2023, which is a normal seasonal trend at the beginning of the new year. In January 2024, the blog generated 467,745 page views and 384,875 sessions.
RPM
In January 2024, my RPM (revenue per thousand page views) was $24.12.
Traffic Sources
- Organic Google Search: 58%
- Direct (Web Stories / Google Discover): 25%
- Social (Pinterest, Instagram, Facebook): 13%
- Other: 4%
January Income & Expenses Breakdown
Income
- Raptive: $11,284
- Amazon Associates: $262
- Total Income: $11,546
Expenses
- Assistant: $500
- Groceries & Ingredients: $397
- Web Hosting (Bigscoots): $59.90
- Keysearch: $14
- RANKIQ: $29
- Feast Plugin: $21
- Lightroom & Premiere Pro: $30
- Canva: $13
- WPRM (WordPress Recipe Maker): $4
- Total Expenses: $1,068
Net Total
January Net Profit: $10,478 (Note: This total does not include taxes).
Helpful tools
Keysearch: An affordable keyword research tool that helps food bloggers discover high-traffic search terms and analyze ranking difficulty.
Bigscoots: A reliable, high-performance web hosting service built specifically for food bloggers, offering lightning-fast loading times and exceptional customer support.
Cooking with Keywords: A specialized SEO masterclass taught by Aleka that taught bloggers how to optimize content and drive organic traffic. (Note for 2026: With the massive shift toward AI search and evolving search engines, traditional keyword strategies have changed significantly, making this course less relevant today).
RANKIQ: An AI-powered SEO tool designed for bloggers that provides tailored content optimizations and keyword recommendations.
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Stephanie says
I remember this post earlier this month but I did not get around to commenting. Good for you on your progress! It is great about your experience in Israel.