In this food blog income report, you will find out how I made $10,478 as a full-time food blogger in January 2024.
In January 2024, I was able to generate over $10,000 in revenue from my food blog - a significant milestone that demonstrates the real earning potential of this type of passion project.
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A little bit about me
I started this blog back in 2021 when I was at a crossroads in life. I was 20 years old, today I’m 23. I didn't know what I wanted to do with myself and was dealing with severe anxiety.
I asked myself, "What makes you happy?" My answer was baking. I started this food blog knowing nothing about blogging and about this business looking for a getaway from life.
I started taking food photography courses, and SEO courses and invested in a new camera despite having no money.
I needed to borrow some money from my parents to invest in my new business. I couldn't have done this without them.
In short, I listened to podcasts and took courses that taught me everything I needed to know about food blogging and succeeding in this business. This is indeed a business and my full-time job.
Education
In July 2024, I completed an 8-month pastry course in Israel. It was such a cool experience! I got to dive deep into the world of sweet treats and learned so much.
Imagine spending your days surrounded by the smell of freshly baked goodies and getting your hands covered in flour and sugar. That was my life for those 8 months!
I learned so much about different pastry techniques, from perfecting flaky croissants to creating stunning tarts and beautiful mousse cakes.
The best part? I got to soak up all this knowledge in Israel, a place with such a rich food culture. Israel is a very controversial country, but it's my home and I love it.
I even picked up some local flavors and techniques that you just can't find anywhere else. It was like a dream come true for a home baker like me!
This course upped my baking game, and I can't wait to share some of the cool stuff I learned with you in some new recipes.
How food bloggers make money
- Blog ads: these are the ads you see on blogs and websites. Ad agencies pay quiet well for high traffic sites.
- Sponsored posts: companies pay food bloggers to write and talk about their products on social media or on their website. The blogger might make a recipe using a specific brand of ingredients.
- Affiliate marketing: this is where we share links to kitchen tools or ingredients we like. If someone buys through that link, we get a small cut of the sale.
- Selling their own products: many food bloggers create and sell cookbooks, meal plans, or cooking courses.
- Food photography: some bloggers take beautiful pictures of food and sell these photos to magazines or other websites.
Personally, I make most of my income from blog ads and affiliate marketing.
What do food bloggers do?
- Food photography and editing
- Recipe development
- Recipe testing
- Blog post writing
- Editing photography and videography
What i focused on this month
-I published 11 new roundup posts.
-I published 5 new recipes:
-I updated my Nutella cake post
January traffic
Page views were lower in January than in December 2023, which is expected as it typically happens at the beginning of the new year.
In January 2024, I got 467,745 page views and 384,875 sessions.
January RPM
In January 2024 my RPM was $24.12 per 1000 page views.
Traffic sources
Organic Google search 58%
Direct- web stories or Google Explore 25%
Social (Pinterest, Instagram, Facebook) 13%
Other 4%
January income
Income Breakdown
Raptive $11,284
Amazon $262
Total Income $11,546
January Expenses Breakdown
Assistant $500
Groceries $397
Web hosting $59.90
Keysearch $14
RANKIQ $29
Feast plug in $21
Lightroom and Premiere Pro $30
Canva $13
WPRM $4
Total expenses $1068
Total January
$10,478
Please take into consideration that this total does not include taxes.
Helpful tools
Keysearch- is an affordable keyword research tool that helps food bloggers find the best words and phrases to use in their recipes and articles.
This tool helps food bloggers discover popular recipe ideas and understand audience interests by showing search volumes for specific terms and their ranking difficulty.
Bigscoots- is a reliable web hosting service that's perfect for food bloggers. It offers fast loading times, excellent customer support, and easy-to-use features.
This tool is essential for food bloggers because it ensures your website runs smoothly, even when many people are visiting at once.
P.S. Their customer service is unbelievably fast and helpful.
Cooking with Keywords- is a specialized course taught by Aleka of Aleka’s Get-Together designed for food bloggers to master SEO (Search Engine Optimization). It teaches you how to use keywords effectively in your recipes and blog posts.
This course is valuable for food bloggers because it helps you understand how to make your content more discoverable online.
RANKIQ- RANKIQ is an AI-powered SEO tool that analyzes your blog posts and suggests improvements.
It helps food bloggers optimize their content for search engines by providing specific recommendations for each article.
This tool is helpful for food bloggers because it takes the guesswork out of SEO and helps you create more effective content.
Stephanie says
I remember this post earlier this month but I did not get around to commenting. Good for you on your progress! It is great about your experience in Israel.